Why we started
Frustrated with the way women who were DD+ are ignored in fashion, particularly in swimwear and underwear, founder Starlin Marot (32G) decided to create an accessible brand that offered classic, minimalist styles that were not only cute AF but totally comfortable and trendy. No more spaghetti straps that dig into your shoulders, halter tops that pull on your neck, tiny triangle cups with no coverage, or mumsy styles that give too much coverage... Our swimsuits combine classic cuts with fun, modern designs and are created for and by fuller bust women! We've spent over a year designing, fitting and testing our first collection to make sure the hidden supportive panels, wire-free designs and details are comfy, supportive and cute all day long, and we're so excited to share them with you!
All of our swimsuits are made with extremely high quality Italian fabric using Econyl yarn, which is made from recycled fishing nets and ocean plastics. Our suits are a blend of this recycled material (78%) and Lycra Xtra life (22%), which is a super long-lasting elastane that gives our suits their silky texture as well as other features including chlorine resistance, UV resistance, shape retention and 2-way stretch. This means your suit will last much longer in terms of elasticity and colour than standard swimsuits! All of our bikinis and our Limited Edition mini me one piece suits are fully reversible which also helps reduce consumption. And because we're a small business and hand make everything to order, if you have your eye on two of our colours or designs that are currently not a set match and would like a custom suit, we'll make it for you free of charge! Just make sure you know your Lemonade Sky size because we won't be able to offer refunds or exchanges for custom items. Although this fabric does not meet our end goal of being a 100% recycled and recyclable suit, it is the most eco-friendly option available and we are constantly looking for organisations with innovative technology that offer the most sustainable and high quality fabrics. If a swimwear company claims their swimsuits are 100% recycled, it's not true!
Our beautiful swimsuits, accessories and clothing are handmade locally by a team of seamstresses who are paid above the London Living Wage. We're proud to work with such an incredible team so close to home and minimise our CO2 footprint as much as possible! Based just outside of London, our team reduces waste by saving all fabric scraps to be reused in pieces where possible. Every item is made to order, meaning nothing is created until you place your order! Although this adds a few days to the process, less fabric and stock are wasted, meaning we can offer the lowest possible price and don't need to inflate our prices like most brands do to make up for sizes and colours that don't sell.
Packaging and distribution
Packaging is one of our favourite things, and a lot of care and attention to detail goes into wrapping up your Lemonade Sky pieces. We use only the most eco-friendly packaging products available, so all of our packaging from our stickers to our tissue paper is made from recycled paper and is also recyclable and biodegradable. If your purchase is a gift, just let us know in the notes at checkout and we'll make sure no prices or receipts are inside the package so you can keep them wrapped up and ready to gift!
We are currently a very small startup with a small team. All of our items are made to order and we do our best to offer the best customer support possible! Send us any questions you have about our sizing or products, and let us know if there's anything you'd like to see in the future and we'll try to make it happen! 😊